From a financial investment to LOVE
Longtime descendants of Italy, our family hails from the country's Puglia Region. The heel of Italy’s “boot,” Puglia is known for its picturesque seascapes, coastal towns and—of course—lush olive groves & and excellent vegetable production.
In 1999, Italy and member countries of the European Union were en route to adopting the Euro as their official currency. Knowing the financial impact that a change in currency would have, we sought out an investment that would allow us to capitalize on the appreciation. Since land value seldom depreciates, our family invested in string of olive groves located in the province of Lecce.
What began as a strategic financial venture quickly evolved into a labor of love. After the farmland was purchased, we allowed the olive trees to grow chemical-free while enjoying countless family holidays on the homestead. For more than 30 years, the olive groves—or “masserias”—have grown free of fertilizers and pesticides.
After enjoying the four masserias—Virgili, Ghietta, Gagliardi, and Specchia—in their natural state for many years, we agreed that it was time to harvest the olives and vegetables and begin bottling & packaging the oil and vegetables to share with our friends and family.
More recently we decided to start producing select artisanal vegetable based sauces and spreads, we wanted to bring our customers to Puglia with us without them having to move ... we bring the local artisanal flavors and preparations to them.
Three of the four masserias are dedicated to oil production and all have a different variety of olive trees paired with unique soil compositions and varying elevations—creating a distinct oil flavor for each grove. Approximately half of the olive trees are over 750 years old—creating an unparalleled taste that is truly unique to the Puglia region. The olives are harvested, cold pressed and bottled on-site using organic-only machinery. All of our oils are certified organic by the European Commission--a certification that is jointly recognized in the United States by the FDA. Our extra virgin olive oil is imported and distributed in the USA exclusively by The Organic Olive Juice Company.
The fourth masseria, Ghietta, is a vegetable grove that has been fully converted to production of vegetables and artisanal food preparation.
With a 100% family-owned production and distribution channel, your bottle of oil and vegetable products are made with love every step of the way. When you purchase a bottle of our oil or a jar of vegetables, we don't treat you like a customer—we treat you like our family.